Pantene Pro-V Expert Collection Shampoo, Fade Defy

Vibrant color. Noticeably more intense color from day 1 (with system use vs low conditioning non-antioxidant system). The Pantene Pro-V Expert Collection is a premium line born from our Swiss heritage and has been specially crafted for those who seek an exceptional level of care. Swiss heritage for healthy looking hair. Est. 1945. Pantene Expert Fade Defy Shampoo helps defy your hair's toughest issues. It contains a triple amino complex formulated with ingredients that are also naturally found in hair's core structure. Pro-V Fade Defy Shampoo was created to work with the Fade Defy Conditioner to help preserve color, fight fade, prevent damage and provide shine. Start using the Fade Defy Shampoo along with the Fade Defy Conditioner before your next color treatment for beautiful, more intense color from day 1 (with system use vs. low conditioning non-antioxidant system). Questions? 1-877-340-8818 or visit Made in USA of US and/or imported ingredients.